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Breast pump startup Willow acquires assets of Elvie as UK women’s health pioneer moves into administration

Breast pump startup Willow acquires assets of Elvie as UK women’s health pioneer moves into administration

Women’s health and its startups building connected breast pumps, period trackers, and other apps and hardware designed for women have collectively pulled in more than $5 billion in funding in the last five years, but the market is tight, and now, two of the trailblazers in the space are coming together as consolidation beckons.  Willow,…