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This Week in Apps: Developers sound off on App Store settlement, OnlyFans’ flip-flop, Snap’s new camera

This Week in Apps: Developers sound off on App Store settlement, OnlyFans’ flip-flop, Snap’s new camera

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.…

Making a splash in the marketing world

Making a splash in the marketing world

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage…

Big Tech pledges billions to bolster U.S. cybersecurity defenses

Big Tech pledges billions to bolster U.S. cybersecurity defenses

Tech giants Apple, Google and Microsoft have pledged billions to bolster U.S. cybersecurity following a meeting with President Joe Biden at the White House on Wednesday. The meeting, which also included attendees from the financial and education sectors, was held following months of high-profile cyberattacks against critical infrastructure and several U.S. government agencies, along with a…