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Why Retail’s Unified Customer View Was Never Really Unified

Why Retail’s Unified Customer View Was Never Really Unified

Rohit Kedia is a software architect turned CEO of Xoriant, a AI-native Applied Intelligence digital engineering company. gettyFor years, retailers have invested heavily in building a unified view of their customers, bringing together interactions across channels to better understand their behavior. But in engineering over 350 platforms across Fortune 500 and Global 2000 companies, and…