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Omnichannel Marketing: How To Create A Seamless Customer Experience

Omnichannel Marketing: How To Create A Seamless Customer Experience

Deepak Bansal, Director of Digital Marketing, Atihsi LLC and CEO & Founder, Clearpath Technology Pvt Ltd . In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, I’ve observed firsthand how these interactions have reshaped customer

DryMerge promises to connect apps that normally don’t talk to each other — and when it works, it’s great

DryMerge promises to connect apps that normally don’t talk to each other — and when it works, it’s great

Platforms to connect apps that wouldn’t normally talk to each other have been around for a minute (see: Zapier). But they have not gotten dramatically simpler to use if you’re nontechnical. Generative AI has lowered the barrier to entry somewhat. However, getting the most out of these platforms — and fixing things when they break…