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Getty Images Artificial intelligence has so much to offer to society, but AI deepfakes are creating a multi-billion dollar criminal industry. AI-generated deepfakes, especially those featuring Elon Musk, are being used to trick consumers out of savings and more, driving and estimated $12 billion in fraud losses globally. As these hyper-realistic digital fabrications become more sophisticated, scammers are using the world’s richest man (Musk) as their favorite deepfake, according to reports by AI firm Sensity. These deepfakes pose a growing threat to businesses, individuals, and governments alike, as scammers use AI for dark intentions. Recent CBS reporting highlights the staggering implications: fraud losses tied to AI deepfakes are predicted to more than triple to $40 billion in the next three years.

Why Is an AI Deepfake So Convincing? Deepfakes utilize advanced AI techniques, like deep learning and generative adversarial networks (GANs), to produce fake videos, audio, or images that are almost indistinguishable from real content. These tools are capable of mimicking subtle facial expressions, voice patterns, and even mannerisms, making the forgeries increasingly believable. Disguised as a person you trust, scammers then ask for investment.

Three key reasons explain the pervasive persuasiveness of AI deepfakes:

Hyper-realistic visual accuracy: Advances in AI algorithms now allow for seamless blending of facial features and movements. For example, someone’s face can be swapped onto another body in real-time. While there can be some glitches and clues, a deepfake just has to be “convincing enough” to trap an unsuspecting victim into a criminal enterprise. Check out the video below to see how faces can be swapped in a very realistic way. Voice cloning technology: Using just a few seconds of recorded audio, AI tools can replicate a person’s voice, complete with intonation and emotional inflections. This enables scammers to impersonate loved ones, business partners, or executives. Accessibility of deepfake tools: Many powerful AI programs are now available to the public, often free of charge. This democratization of technology puts the power to create convincing forgeries in the hands of bad actors with minimal technical skills. Real-World Consequences of Deepfake Fraud The consequences of deepfake fraud are staggering. In one high-profile case reported by Forbes, cybercriminals used voice cloning to impersonate a CEO, convincing an employee to transfer $243,000 to a fraudulent account. Similar tactics are used in romance scams, fake job interviews, and even geopolitical disinformation campaigns.

For leaders, the larger concern here is one of trust and credibility. In business, the ability to trust messages (and messengers) is central to our ability to collaborate. As fraud increases, due to more accurate and convincing deepfakes, the real victim here is credibility. When top deepfake detectors only catch the phonies 75% of the time, according to reports, being vigilant against fraud is vital.

MORE FROMFORBES VETTEDThe 130 Best Black Friday Deals You Can Still Shop NowByKara CuzzoneForbes StaffRefresh Your Wardrobe And Home With Quince’s Black Friday DealsByClaire EptingForbes Staff Deepware is a free website that can be used to identify deepfakes. Another tool, Deepfake Detector, charges $16.80 per month for its detection services – which it claims are 92% accurate. Other online tools for detecting deepfakes include Pindrop Pulse and Attestiv.

“Caveat Emptor” A Call to Stay Vigilant Against Deepfake Vids Deepfakes are not a futuristic threat; they are here now, causing real harm. As projected fraud losses climb toward $40 billion in the next three years, consumers, businesses, and governments need to stay on high alert. By understanding the risks and employing proactive measures, we can minimize the dangers surrounding the brave new world of AI.

The message is clear: trust but verify. In an age where seeing (or hearing) is no longer believing, skepticism is your best defense against deepfake fraud.

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