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Look at your startup’s CAC to decide if you should launch another product

Look at your startup’s CAC to decide if you should launch another product

Rodrigo Fernandes Contributor Share on X Rodrigo Fernandes is a professor at Fundação Dom Cabral and is the CFO at Pingback, a Brazilian startup that provides a comprehensive solution for digital creators. Daniel McCarthy Contributor Share on X Daniel McCarthy is an Assistant Professor of Marketing at Emory University’s Goizueta School of Business and co-founder…

Zupyak’s unique startup journey — Building companies without a fixed idea

Zupyak’s unique startup journey — Building companies without a fixed idea

Erik Wikander Contributor Erik Wikander is the CEO and co-founder of Zupyak, a content marketing platform designed for startups, simplifying the process of creating SEO-optimized marketing content through generative AI. Creating a startup without a fixed idea is like building a startup backward. But that’s precisely how our startup, Zupyak, unfolded — and it worked.…

Startups should use this co-selling technique for successful partnerships with cloud hyperscalers

Startups should use this co-selling technique for successful partnerships with cloud hyperscalers

Chaitra Vedullapalli Contributor Chaitra Vedullapalli is the co-founder and CMO of Meylah and the president of Women in Cloud. With tech and leadership experience spanning over 26 years, Chaitra has led ecosystem growth and optimization to drive billion-dollar expansions for both Microsoft and Oracle. When it comes to maintaining the health of your technology startup…