As a CMO, staying on top of industry trends is key to doing your job effectively. In addition to understanding current marketing strategies, keeping up with the latest technology advances and broader business trends allows CMOs to adapt to market changes and make the right decisions accordingly. Below, the members of Forbes Communications Council share
Share to FacebookShare to TwitterShare to LinkedinCryptocurrency logos SOPA Images/LightRocket via Getty Images Sure, Bitcoin Bitcoin and Ethereum Ethereum Exchange-Traded Funds (ETFs) offer an easy gateway to crypto investing, but they limit investor exposure to just two cryptocurrencies out of thousands available in the wider crypto market. To unlock the true potential of the dynamic…
Jeff Shiner is CEO (chief eliminator of obstacles) at 1Password . In cybersecurity, we’re all too aware that bad actors are getting more sophisticated, using emerging technologies like generative AI to launch even more convincing phishing attacks. Today, 68% of breaches still involve the human element, such as falling for socially engineered phishing attacks, reusing
Mike Murchison is CEO of Ada , an AI-powered platform transforming how brands around the world interact with the people that love them. Early in my career, I’d sometimes see a dozen printed-out emails stacked on the corner of an executive’s desk. It was a telltale sign that they had a different relationship with technology
Deepak Bansal, Director of Digital Marketing, Atihsi LLC and CEO & Founder, Clearpath Technology Pvt Ltd . In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, I’ve observed firsthand how these interactions have reshaped customer
Share to FacebookShare to TwitterShare to LinkedinTopline Demand for Nvidia’s high-tech products is “so great” its customers are “tense,” the artificial intelligence giant’s chief executive Jensen Huang said Wednesday, spurring a more than $200 billion jump in market value for the volatile Nvidia. Nvidia’s CEO Jensen Huang AFP via Getty Images Key Facts “Everyone wants…
American heritage tennis brand Boast puts a premium on materials. Boast A piece of American tennis heritage isn’t coming back to life—it was never dead, you see—but it is awaking from a slumber. Matthew Feuer purchased 1973-born Boast to revive the dormant brand. “I think the brand has always had this classic American aesthetic,” the…
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Share to FacebookShare to TwitterShare to LinkedinSlow Horses Apple TV+ I don’t think there is a more frustrating service in the streaming era among the major players than Apple TV+. But the issue is not quality, but reach. Marketing. Whatever it takes to actually get people to watch your shows. Apple TV+, despite having the…
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