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Culture Is The New Retail Channel

Culture Is The New Retail Channel

Darko Pavic, Founder & CEO of Fiscal Solutions, Retail Technology & Global Fiscalization Expert with 28+ Years of Experience. getty​Retailers still tend to treat culture as a marketing layer, something that helps decorate a campaign after product, price, channel and supply chain have already been decided. K-beauty, for example, shows why that view is increasingly…