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Culture Is The New Retail Channel

Culture Is The New Retail Channel

Darko Pavic, Founder & CEO of Fiscal Solutions, Retail Technology & Global Fiscalization Expert with 28+ Years of Experience. getty​Retailers still tend to treat culture as a marketing layer, something that helps decorate a campaign after product, price, channel and supply chain have already been decided. K-beauty, for example, shows why that view is increasingly…

Medicare’s Drug-Pricing Proposal Carries A Hidden Cost

Medicare’s Drug-Pricing Proposal Carries A Hidden Cost

“CMS’s proposal would encourage one thing above all else: investing less in improving existing medicines,” says health expert Sally Pipes. “That’s a costly tradeoff for patients—and one Medicare shouldn’t make.”Getty ImagesThe Trump administration says it wants to accelerate medical innovation. Yet one new proposal from the Centers for Medicare and Medicaid Services could do just…

Signed up for Klaviyo? Dozens of advertisers may have seen your password

Signed up for Klaviyo? Dozens of advertisers may have seen your password

Newly revealed security research found that until recently, marketing tech giant Klaviyo was inadvertently sharing the sign-up information of its new customers, including their passwords, with outside advertisers. Sam Jadali, a security researcher and co-founder of cybersecurity startup Melurna, told TechCrunch that the web form on Klaviyo’s sign-up page was misconfigured between at least February…